CRM Built in Malaysia for sales teams
Answer every lead in 15 minutes.
Website forms, WhatsApp chats and Facebook lead ads in one list. Each lead gets the right salesperson and a 15-minute reply clock, and each deal ends in a quote your customer signs and pays online.
What is Lead Link?
Lead Link is a web-based CRM and lead management system for Malaysian sales teams. It collects enquiries from website forms, WhatsApp, Facebook and Instagram lead ads and booking pages into one list, assigns each lead to a salesperson, reminds them to reply within 15 minutes, automates the follow-up, and turns the deal into a quotation the customer can e-sign and pay online. It is made by Avantix Innovation Sdn. Bhd. in Penang.
- SST quotations
- FPX & DuitNow payments
- PDPA tools
- 15 min
- default reply target for every new lead
- 9
- lead sources feeding one list, plus manual entry
- 3
- interface languages: EN, BM, 中文
- 3
- roles: Sales, Manager, Admin
The problem
Your leads aren't lost. They're scattered.
Most sales teams don't need more leads. They need to stop losing the ones they already paid for.
Four places.Nobody's job.One list. One owner. One clock.
- WhatsApp chats on one person's phoneWhen they're on leave, the customer waits. When they resign, the history leaves with them.
- Website form emails nobody ownsEveryone assumes someone else replied. By Monday the buyer has signed with a competitor.
- Facebook leads in a CSV downloadYou pay for the ad today and call the lead next week, if the file gets opened at all.
- Quotes in Word, follow-ups in memoryNobody knows whether the customer opened the quote, or who should call them back.
How it works
From first message to paid deposit in four steps.
Lead Link follows the same path your best salesperson already takes, and makes sure it happens for every lead.
1. Capture every lead automatically
Paste one snippet on your website, connect WhatsApp and your Facebook page, and share your booking link. New enquiries become leads with their source already filled in.
2. Assign it and start the clock
Round robin (everyone takes turns), or by territory: a lead from Johor goes to whoever covers the south and has the fewest open leads. The owner gets a push alert and a "reply within 15 minutes" task with a live countdown.
Illustration with fictional names.
3. Let the system do the chasing
A sequence creates each follow-up task on the day it's due. Rules catch the gaps: no contact for three days, a task overdue. Deals idle too long in one stage are flagged red. Sequences stop the moment a deal is won, lost or marked do-not-contact.
4. Quote, sign and collect the deposit
Build the quotation from your product list, send the link on WhatsApp, and see the moment it's opened. The customer signs on their phone and pays the deposit by FPX, DuitNow QR or card. The deal moves to Won by itself.
WhatsApp team inbox
One WhatsApp number. The whole team behind it.
Customers keep chatting with your business number. Behind it, every conversation is linked to a lead, has an owner, and stays with the company when staff change.
- New numbers become leads automatically; known numbers join the right lead's timeline.
- AI Assist drafts three replies in the customer's language: English, Malay or Chinese.
- 24-hour window handled: free replies inside it, approved templates outside it.
- Broadcast campaigns only reach people who gave consent. Sent → delivered → read → replied, tracked.
- Ad attribution: see which Facebook, Instagram or TikTok ad started the chat, and its cost per lead.
Illustration · fictional customer. Tap a suggestion to "send" it.
Example broadcast funnel · illustrative figures.
Pipeline, scoring & rotting
Know which deal to call before it goes cold.
Every lead gets a score from 0 to 100, with the reasons shown. Deals left too long in one stage turn red. Salespeople start the day knowing exactly who to call first.
- Lead score from stage, source, WhatsApp replies, email opens, quote views, meetings and deal value. Hot, Warm or Cold.
- Deal rotting: set a limit per stage (for example 7 days in Proposal). Idle deals are flagged on the board and the dashboard.
- Next best action: call the customer viewing your quote, rescue the stale deal, send the missing quotation.
- Lost reasons are asked for when a deal is lost, so the report tells you why you lose.
Nurul Aina · why 74
- Instagram ad
- Replied on WhatsApp today
- Site visit booked Thu
Next best action: Send the quotation before Thursday's visit.
Quotations, e-signature & payment
Send the quote at 10:40. Deposit paid by 10:51.
No more "did you receive my quotation?" Lead Link tells you the moment the customer opens it, lets them sign on their phone, and collects the deposit on the spot.
- Built from your product list with line and overall discounts, SST, your company details, tax IDs, brand colour and terms.
- Numbered automatically and downloadable as PDF. Send by WhatsApp or email.
- "Viewing now" alert the moment the customer opens the link.
- E-signature with drawn signature, typed name and terms, time recorded. Or decline with a reason.
- Deposit or balance by FPX, DuitNow QR or card. Signing moves the deal to Won.
Opened 2 min ago · 2nd view
SST No. W10-0000-00000000
SMPL-Q2026-0042
29 Sep 2026
| Item | Qty | Amount (RM) |
|---|---|---|
| Service package (Standard) | 1 | 12,000.00 |
| Add-on installation | 2 | 6,400.00 |
| Subtotal | 18,400.00 | |
| Discount 5% | −920.00 | |
| SST 8% | 1,398.40 | |
| Total | RM 18,878.40 | |
FPXDuitNow QRCard
Automation
Rules written like sentences. Running while you sleep.
Pick a trigger and an action. Lead Link runs it instantly, or every few minutes for time-based rules, and logs each run on the lead's timeline.
- Triggers: new lead (by source), stage changed, no contact for X days, task overdue by X days.
- Actions: create a task, reassign by round robin or to a person, notify the owner or managers, add a tag.
- Sequences: day-by-day call, WhatsApp, email and to-do steps attached to a source or a stage.
- Daily digest each morning: overdue tasks, today's meetings, leads going cold.
ThenCreate task "Call back" for Owner and Add tag fb-ad
ThenNotify Manager and Add tag going-cold
ThenCreate task "Follow up quote" due in 2 days
✓ ran 14 times this week · last run 08:05 · every run logged on the lead timeline
Example rules.
For sales managers
See the month's result before the month ends.
Pipeline value, weighted forecast, targets per salesperson, which lead source actually pays, and why deals are lost. Updated as your team works, with no spreadsheet to compile.
Won value vs team target
Six months, with this month's weighted forecast.
This week's leaderboard
Call 1 · WhatsApp 1 · email 1 · meeting 3 · quote 5 · won deal 10 points.
- 1Priya128
- 2Hafiz109
- 3Mei Ling93
Which ads bring sales, not just clicks
Click-to-WhatsApp and lead-ad attribution with your ad spend.
| Ad | Leads | Won value | Spend | Cost / lead | ROAS |
|---|---|---|---|---|---|
| IG · Free site visit | 46 | RM 58,400 | RM 1,840 | RM 40 | 31.7× |
| FB · Lead form Sept | 82 | RM 41,200 | RM 2,460 | RM 30 | 16.7× |
| TikTok · Before/after | 31 | RM 6,200 | RM 1,550 | RM 50 | 4.0× |
Illustrative figures and fictional names.
Made for Malaysia
Not a foreign CRM with a ringgit sign added.
Lead Link is designed around how Malaysian teams sell: on WhatsApp, in three languages, with SST on the quote and PDPA in mind.
Your team, in their own language
Each salesperson picks English, Bahasa Melayu or 中文. Dates and numbers follow the language they choose.
SST on every quotation
Set your SST rate, registration and tax IDs once. Quotes calculate it per document.
WhatsApp first
Malaysian numbers are matched automatically, however the customer types them: 012-, +6012 or 6012.
Territories by state
Map each Malaysian state to the salespeople who cover it, such as Klang Valley, Northern or Southern.
PDPA tools built in
Consent with date and channel, do-not-contact, personal data export and permanent erasure.
Spreadsheet and WhatsApp group, or Lead Link?
What changes in the first week of using a CRM built for how you already sell.
| Question | Spreadsheet + WhatsApp group | Lead Link |
|---|---|---|
| Did anyone reply to last night's enquiry? | Scroll the group and hope | An owner and a reply countdown on every lead |
| Who owns this customer? | Whoever saw the message first | Assigned by round robin or territory |
| Did the customer open the quote? | Ask them | "Viewing now" alert with view history |
| When do we follow up? | When someone remembers | Sequences create the task on the right day |
| Which ad brings sales? | Lead count in Ads Manager | Won value, cost per lead and ROAS per ad |
| A salesperson resigns | Their chats leave with their phone | Every conversation stays on the lead |
Control & security
Your customer list is your business. We treat it that way.
Audit log
Every change to a lead is recorded: who, what and when. Bulk changes get one row per lead.
Sign-in protection
Accounts lock for 15 minutes after five wrong passwords. Platform admins use two-step sign-in.
Support access you can see
Our support team needs a written reason and a time limit, is view-only by default, and shows you a banner.
Your data, portable
Export leads to CSV any time, or ask for a full ZIP export. Close your account and receive a deletion certificate.
Everyone sees what they need. Nobody edits what isn't theirs.
| Role | What they do in Lead Link |
|---|---|
| Sales | Sees all leads, changes only their own. Replies on WhatsApp, logs calls, sends quotations, claims unassigned leads, works their task list and follow-up sequences. |
| Manager | Everything Sales can do, on every lead. Reassigns in bulk, sets monthly targets, builds automations and broadcasts, sees forecast, leaderboard and team reports, shares saved views. |
| Admin | Everything a Manager can do, plus users, company settings, pipeline stages and probabilities, territories, capture form keys, integrations, plan and billing, and permanent data erasure. |
Questions sales teams ask us.
Something else? Ask on WhatsApp and a person from Avantix will reply.
What is Lead Link?
Lead Link is a web-based CRM and lead management system for Malaysian sales teams, made by Avantix Innovation Sdn. Bhd. in Penang. It collects leads from website forms, WhatsApp, Facebook and Instagram lead ads and booking pages into one list, assigns each lead to a salesperson, reminds them to reply within 15 minutes, automates follow-ups, and turns deals into quotations customers can sign and pay online.
Who is Lead Link for?
Small and medium businesses in Malaysia whose sales team gets enquiries from several channels: for example solar installers, renovation contractors, clinics, trading companies and cafés. It works for any industry that sells through enquiries, follow-up calls and quotations.
Which lead sources can Lead Link capture?
Website forms (hosted link, copy-paste HTML snippet or iframe), webhooks from Google Forms, Zapier or Make, WhatsApp messages from new numbers, Facebook and Instagram lead ads, click-to-WhatsApp ads, a public booking page, business card scans, CSV import and manual entry. Every lead keeps its source so reports show which channel brings sales.
How does the 15-minute reply rule work?
When a lead arrives, Lead Link assigns it and creates a high-priority task such as "Contact Nurul within 15 min" for the owner, with a live countdown on the dashboard and an in-app, push or email alert. Unassigned leads alert managers and admins. The time limit can be changed in the pipeline settings.
Does Lead Link work with WhatsApp?
Yes. You connect your WhatsApp Business number and incoming messages land in a shared team inbox, matched to the right lead by phone number; unknown numbers become new leads. The inbox respects WhatsApp's 24-hour reply window, uses approved templates outside it, can send an instant greeting, and runs broadcast campaigns only to contacts who gave consent. Lead Link is not affiliated with Meta or WhatsApp.
Can customers sign and pay quotations online?
Yes. Quotations are built from your product list with discounts and SST, numbered automatically and sent by WhatsApp or email as a link. Lead Link tells the salesperson when the customer is viewing it. The customer can sign with a drawn signature or decline with a reason, then pay a deposit or balance by FPX, DuitNow QR or card. Signing marks the deal as Won.
Does Lead Link help with PDPA?
Lead Link gives you the tools the Personal Data Protection Act 2010 expects you to use: each lead records consent (yes or no, date and channel), a do-not-contact flag blocks WhatsApp and SMS and stops sequences, and admins can export everything held about a person or erase it permanently with an audit record. Your own policies and notices are still your responsibility.
Which languages does Lead Link support?
Each user can choose English, Bahasa Melayu or Chinese (中文) for the interface. AI Assist detects whether a customer wrote in English, Malay or Chinese and suggests replies in the same language.
How are leads assigned to salespeople?
Leads can be assigned by round robin, by territory (the least-loaded salesperson covering the lead's Malaysian state, then round robin), by automation rule, or claimed by a salesperson from the unassigned list. Managers can reassign in bulk. Salespeople see all leads but can only change their own.
Does Lead Link use AI?
Lead Link includes AI Assist. In the WhatsApp inbox it suggests three reply drafts for the customer's question in their language, writes a short summary of a lead, and recommends the next best action, such as calling a customer who is viewing a quote or rescuing a deal that has gone quiet. Replies are always reviewed by the salesperson before sending.
What can managers see?
Managers see pipeline value, a weighted forecast by stage, won value over six months, monthly targets against actual sales per person, results by lead source, why deals are lost, ad cost per lead and return on ad spend, and a weekly activity leaderboard. A daily email digest lists overdue tasks, today's meetings and leads going cold.
How much does Lead Link cost?
There is no public price list yet. Plans depend on the number of users, the number of leads and the features you need, such as WhatsApp broadcasts. Message Avantix on WhatsApp at +60 12-852 0289 for a demo and a quote.
Is our data safe in Lead Link?
Each company's data is kept separate and every change is written to an audit log. Accounts lock for 15 minutes after five wrong passwords. Platform administrators use two-step sign-in, and support staff can only open your account for a stated reason and a set time, view-only by default, with a banner shown to you. You can export leads to CSV, request a full ZIP export of all your data, or close your account and receive a deletion certificate.
Stop losing the leads you already paid for.
A short walkthrough using your own lead sources, sales stages and quotation format. No commitment.
Prefer email or a call? info@avantix.my · +60 12-852 0289